BOYL nurture emails 1 to 3, variant a

Operator note, not customer copy. Every email is built around the reader's own lot. Merge fields: {{first_name}} {{lot_address}} {{acres}} {{county}} {{flood_zone}} {{water_provider}} {{sewer_or_septic}} {{mud_district}} {{nearest_permits_1mi}} {{unsubscribe_url}}.

SAMPLE only. From the county roll sample file: 12703 WATER BUCK CT, CONROE TX 77303, 4.47 acres, Deer Trail 04, Block 1, Lot 36. Flood zone, utilities and permits are not in that file and must be pulled before send. Never fill a merge field with a guess.

Open items for Jacob: site work range is left as [RANGE TO BE SET BY JACOB]; mailing address placeholder; TREC links are # placeholders. Send logic: if a merge field is empty, hold the email for manual review rather than send blank.

Email 1

Subject: {{first_name}}, here is what we pulled on {{lot_address}}
Preview text: Flood zone, utilities and recent permits near your {{acres}} acres, in one place.
Timing: Delivers and frames the lot report. Day 0, sent when the report is fulfilled.

Open email-1.html

Email 2

Subject: Site work on a lot like {{lot_address}}
Preview text: Site work is priced on the lot, not per square foot. Here is the checklist for yours.
Timing: Site work checklist keyed to the lot. Send about 5 days after email 1.

Open email-2.html

Email 3

Subject: How you pay for the build on {{lot_address}}
Preview text: One closing or draws. The loan type you pick sets your timeline and paperwork.
Timing: Financing type and why it matters. Send about 10 days after email 1.

Open email-3.html