DRAFT FOR JACOB'S APPROVALOperator note, not customer copy
Email 5 | Send: Week 6 | Subject: {{shortlist_water_count}} of your {{target_area}} lots have water at the street, {{shortlist_septic_count}} need septic
Preheader: Utility district on record: {{utility_district}}. What is at the lot line and what it adds.
Goal: Explain utility availability as the biggest hidden variable in lot price, and offer a utilities check per lot.
Merge fields: first_name, target_area, shortlist_water_count, shortlist_septic_count, utility_district
SAMPLE data: Operator note: counts and district come from the parcel and utility pull per lead. SAMPLE shape only, no real values are given for any address. For a real example row use 7015 WOODLAKE TRL, MONTGOMERY TX 77316 (6.01 acres, High Meadow Estates 01, Blk 4, Lots 8 to 9) from the sample CSV, and leave utilities as a merge field until pulled.
Builder Connect GroupLand plus build, Montgomery County

Hi {{first_name}},

{{shortlist_water_count}} of your {{target_area}} lots have water at the street, {{shortlist_septic_count}} need septic

Some do and some do not, and the difference is a line on your budget, not a footnote.

A lot with water, sewer and power at the street is a connection. A lot without them is a project, and the cost of each run depends on how far the line has to travel and what it crosses.

Ask for these four answers on every lot, in writing where you can:

Two lots with the same asking price can sit very far apart once you add these up. That is why we compare lots on all-in cost, not list price.

For {{target_area}}
Lots on your shortlist with water at the street: {{shortlist_water_count}}
Lots needing septic: {{shortlist_septic_count}}
Utility district on record: {{utility_district}}

Any builder quote you get should state what it assumes about utilities. If it does not, ask.

Reply and ask for a utilities check

Jacob Dow
Builder Connect Group | CB&A, Realtors
(346) 273-1143 | jacob@builderconnect.net

Builder Connect represents you, the buyer. The builder pays Builder Connect's fee, and going direct to a builder does not lower your price.

Builder Connect Group | CB&A, Realtors | (346) 273-1143 | jacob@builderconnect.net

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