DRAFT FOR JACOB'S APPROVALOperator note, not customer copy
Email 12 | Send: Week 30 | Subject: {{first_name}}, who pays Builder Connect on your {{target_area}} lot
Preheader: The builder pays the fee, and going direct does not lower your price.
Goal: State the compensation model plainly so the buyer can trust the representation agreement.
Merge fields: first_name, target_area
SAMPLE data: Operator note: no commission rate is given and none may be added. Compensation terms come from Jacob in the representation agreement. Never describe the service as no-cost. Confirm the lot-side statement with Jacob before sending.
Builder Connect GroupLand plus build, Montgomery County

Hi {{first_name}},

Who pays Builder Connect on your {{target_area}} lot, and does it cost you more?

The builder pays Builder Connect's fee, and going direct to the builder does not lower your price.

So you pay the same number either way, and the difference is whether someone is on your side of the table. A builder's sales rep works for the builder. We represent you, the buyer.

Read the agreement before you sign. If a term is unclear, ask us to explain it, or ask an attorney. We will not rush you.

Next step if you are ready: a 20 minute call, no commitment, where we go through your target area and your lender status.

Book a call or reply

Jacob Dow
Builder Connect Group | CB&A, Realtors
(346) 273-1143 | jacob@builderconnect.net

Builder Connect represents you, the buyer. The builder pays Builder Connect's fee, and going direct to a builder does not lower your price.

Builder Connect Group | CB&A, Realtors | (346) 273-1143 | jacob@builderconnect.net

[MAILING ADDRESS TO BE SET BY JACOB]

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