Why this sequence is lot led
Competitors send generic land texts. These texts could only be sent by someone holding the county record for the lot. Each message gives the owner one fact about their parcel, then asks one question. Loan type is the top qualifying signal: a one-time close loan pays at loan close, roughly 45 to 60 days, and draws pay at end of build, 12 to 18 months. It is asked early and three times in different wording.
OPERATOR NOTE, SAMPLE DATA (not customer copy). Counts use this sample fill: lot_street "38152 Wind Song Trce" and acres 23.5 come from a real record in the sample absentee file. Flood zone "Zone X", permits "6" and ISA name "Maria" are illustrative only and are NOT facts about that address. Flood zone, utilities and nearby permits are not in the sample file, so they stay as merge fields from the parcel database. Never send a text with an empty or unverified merge field: hold the message instead.
Sequence table
| # | Timing | Topic and goal | Message (merge fields highlighted) | Chars, template | Chars, rendered |
|---|---|---|---|---|---|
| 1A | Day 0 Within 5 min of hot-feed match, 9am to 8pm CT only | Hot feed: new purchaser of a lot Identify BC, open on their lot, opt-out; one segment | {{first_name}}, {{isa_name}} with Builder Connect (CB&A, Realtors). Saw {{lot_street}} just sold. Planning to build? STOP to opt out, HELP for help. Msg&data rates apply. | 170 | 159 1 seg |
| 1B | Day 0 Within 5 min of form submit, 9am to 8pm CT only | Lot report requester Confirm request, set delivery time, opt-out | Hi {{first_name}}, Builder Connect (CB&A, Realtors). Your lot report for {{lot_street}} arrives within 24 hrs. STOP to opt out, HELP for help. Msg&data rates apply. | 164 | 160 1 seg |
| 2 | Day 0 +2 hrs If no reply to 1A or 1B | Loan type, first ask Loan type (one-time close or draws) | {{first_name}}, one quick question on {{lot_street}}: if you build, will the loan be a one-time close or draws? Not sure yet is a fine answer. | 142 | 138 1 seg |
| 3 | Day 1 10am CT, no reply yet | Flood zone Prove the lot data is real; reopen loan type | {{lot_street}} is in FEMA {{flood_zone}} on the county record. That sets insurance and how high the pad sits. Still to confirm: one-time close loan or draws? | 157 | 155 1 seg |
| 4 | Day 3 Noon CT | Utilities Water and sewer or well and septic | {{acres}} acres is big enough that well and septic may be the call on {{lot_street}}. Do you know if water and sewer reach the lot? I can check the county record for you. | 170 | 171 2 seg |
| 5 | Day 6 10am CT | Nearby permits Parcel data angle: what is being built nearby | {{nearest_permits_1mi}} new-home permits are on record within 1 mile of {{lot_street}}. Want the list of who is building and where? Reply LIST. | 143 | 127 1 seg |
| 6 | Day 9 5pm CT | Lender Lender conversation, loan type third ask | Have you talked to a lender about building on {{lot_street}}? One-time close and draws price and pay out very differently. I can intro a lender who does construction loans. | 172 | 178 2 seg |
| 7 | Day 13 11am CT | How we are paid Compensation line, buyer-side role | Why us on {{lot_street}}: we represent you, not the builder. The builder pays our fee, and going direct to a builder does not lower your price. Questions on that? Ask me. | 170 | 176 2 seg |
| 8 | Day 18 Noon CT | Builder in mind Has a builder; is represented | Do you have a builder in mind for {{lot_street}} yet? If you are already working with an agent on this, tell me and I will stay out of the way. | 143 | 149 1 seg |
| 9 | Day 25 10am CT | Timeline Build window | {{first_name}}, rough timing for {{lot_street}}: building this year, next year, or just holding it for now? Any answer helps me send the right info. | 148 | 144 1 seg |
| 10 | Day 33 1pm CT | Cost range Cost answer, then a real number via builder | Most builds here run [RANGE TO BE SET BY JACOB] per sq ft before site work. On {{lot_street}} site work could move that. A builder pricing your plan gives the real number. | 171 | 177 2 seg |
| 11 | Day 45 11am CT | Check in Re-qualify, offer updated report | Checking in on {{lot_street}}. The county record updates, so I can send a refreshed lot report if it helps. Anything changed on your timeline or loan? | 150 | 156 1 seg |
| 12 | Day 60 10am CT, then stop | Last text Close the sequence politely | Last text from me for now on {{lot_street}}. If you start planning, text me here or call (346) 273-1143. Reply STOP anytime to opt out. | 135 | 141 1 seg |
Text 1 has two entry versions: 1A for the hot feed, 1B for report requesters. Send one, then continue at text 2. GSM-7 characters only. Over 160 rendered characters sends as 2 segments (153 each).
Phone previews
1A Day 0 170 chars template, 159 rendered, 1 seg
Builder Connect Group
{{first_name}}, {{isa_name}} with Builder Connect (CB&A, Realtors). Saw {{lot_street}} just sold. Planning to build? STOP to opt out, HELP for help. Msg&data rates apply.
159/160
1B Day 0 164 chars template, 160 rendered, 1 seg
Builder Connect Group
Hi {{first_name}}, Builder Connect (CB&A, Realtors). Your lot report for {{lot_street}} arrives within 24 hrs. STOP to opt out, HELP for help. Msg&data rates apply.
160/160
2 Day 0 +2 hrs 142 chars template, 138 rendered, 1 seg
Builder Connect Group
{{first_name}}, one quick question on {{lot_street}}: if you build, will the loan be a one-time close or draws? Not sure yet is a fine answer.
138/160
3 Day 1 157 chars template, 155 rendered, 1 seg
Builder Connect Group
{{lot_street}} is in FEMA {{flood_zone}} on the county record. That sets insurance and how high the pad sits. Still to confirm: one-time close loan or draws?
155/160
4 Day 3 170 chars template, 171 rendered, 2 seg
Builder Connect Group
{{acres}} acres is big enough that well and septic may be the call on {{lot_street}}. Do you know if water and sewer reach the lot? I can check the county record for you.
171/160 (2 segments)
5 Day 6 143 chars template, 127 rendered, 1 seg
Builder Connect Group
{{nearest_permits_1mi}} new-home permits are on record within 1 mile of {{lot_street}}. Want the list of who is building and where? Reply LIST.
127/160
6 Day 9 172 chars template, 178 rendered, 2 seg
Builder Connect Group
Have you talked to a lender about building on {{lot_street}}? One-time close and draws price and pay out very differently. I can intro a lender who does construction loans.
178/160 (2 segments)
7 Day 13 170 chars template, 176 rendered, 2 seg
Builder Connect Group
Why us on {{lot_street}}: we represent you, not the builder. The builder pays our fee, and going direct to a builder does not lower your price. Questions on that? Ask me.
176/160 (2 segments)
8 Day 18 143 chars template, 149 rendered, 1 seg
Builder Connect Group
Do you have a builder in mind for {{lot_street}} yet? If you are already working with an agent on this, tell me and I will stay out of the way.
149/160
9 Day 25 148 chars template, 144 rendered, 1 seg
Builder Connect Group
{{first_name}}, rough timing for {{lot_street}}: building this year, next year, or just holding it for now? Any answer helps me send the right info.
144/160
10 Day 33 171 chars template, 177 rendered, 2 seg
Builder Connect Group
Most builds here run [RANGE TO BE SET BY JACOB] per sq ft before site work. On {{lot_street}} site work could move that. A builder pricing your plan gives the real number.
177/160 (2 segments)
11 Day 45 150 chars template, 156 rendered, 1 seg
Builder Connect Group
Checking in on {{lot_street}}. The county record updates, so I can send a refreshed lot report if it helps. Anything changed on your timeline or loan?
156/160
12 Day 60 135 chars template, 141 rendered, 1 seg
Builder Connect Group
Last text from me for now on {{lot_street}}. If you start planning, text me here or call (346) 273-1143. Reply STOP anytime to opt out.
141/160
Rules of the sequence
- Opt-out and identity. Text 1A or 1B names Builder Connect Group, CB&A, Realtors, gives STOP and HELP, and states msg and data rates. Texts after that keep the lot reference so the sender is clear; text 12 repeats STOP.
- Consent. Send only to lot report requesters who ticked SMS consent, and to hot-feed contacts once the consent route is cleared by Jacob. Do not text numbers without a documented basis.
- Quiet hours. 9am to 8pm Central only, never Sunday before noon. Anything queued outside the window waits.
- Any reply stops the timer. A human (ISA) answers within 5 minutes in business hours, 9am next morning after hours, then the sequence pauses.
- Loan type reply tags. "One-time" or "single close": tag one-time-close, flag to Jacob, priority hot. "Draws": tag cash-draws. "No lender" or "not sure": tag no-lender, move to text 6 (lender intro).
- Stop conditions. STOP, wrong number, already under contract with a builder, or already represented by another agent: end the sequence and tag. Do not contact someone represented by another agent.
- Merge field gate. {{flood_zone}}, {{nearest_permits_1mi}} and utilities come from parcel data. If blank, skip that text and move on. If {{nearest_permits_1mi}} is 0, skip text 5.
- Text 10 is blocked until Jacob sets the construction range and its date. Never send it with the placeholder.
- Never say free. The report may be described as costing the owner nothing only with the compensation line in the same message. Text 7 carries that line.
- Not a builder. Builder Connect represents buyers and matches them to builders. No text implies we build.
How Builder Connect is paid: the builder pays Builder Connect's fee, and going direct to the builder does not lower your price.