BOYL Meta ad, concept c: Site work

DRAFT for Jacob's approval. Approach: what a vacant lot needs before a slab. Parcel-data angle: the Montgomery County appraisal roll lists 60,328 vacant residential lots (owner, situs, acreage). Flood zone and utilities are not on the roll; they are looked up per lot when an owner requests a report.

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Ad copy

Primary text

Before a builder pours a slab, a vacant lot needs clearing, a building pad, a septic or sewer answer and a driveway. Which of those four yours needs depends on the lot.

The Montgomery County appraisal roll lists 60,328 vacant residential lots. Request the report and Builder Connect looks up the flood zone and utilities on your lot, so you know where it stands before you talk to any builder.

Builder Connect represents buyers. The builder pays our fee, and going direct to the builder does not lower your price.

Headline

What your lot needs before a slab

Description

Flood zone and utilities, on request

Button

Learn More

Operator notes (not customer copy)

The creative uses a true county-level fact from the Montgomery County appraisal roll (60,328 vacant residential lots). It carries no merge fields, since Meta ads have no per-person merge. Flood zone and utilities are not on the roll; they are looked up per lot when an owner requests the report. Site work cost ranges are left out of the creative. If wanted: [RANGE TO BE SET BY JACOB]. Landing page link and SMS consent live on the BOYL landing page.