# Meta ad, land plus build, variant b: Weeks and decisions (DRAFT for Jacob's approval)

**Primary text**
60,328 vacant residential lots sit on the Montgomery County appraisal roll, and Builder Connect holds county parcel data on every one: flood zone, utilities, lot size and what is being built nearby. Week 1: you pick a county and a budget. Your lot closes in 30 to 45 days, and we represent you on the purchase. Then we match you to a builder, and you decide who you sign with. The builder pays our fee, and going direct to the builder does not lower your price. Builder Connect Group | CB&A, Realtors.

**Headline**
60,328 vacant lots. Parcel data on each.

**Description**
We represent buyers. Montgomery County and nearby.

**Call to action button:** Call Now (on creative: "Call to pick your county, (346) 273-1143"); Learn More alternative (landing page to be set by Jacob)

**Operator notes (not customer copy)**
- Week 1 and "Next" step timings are process steps with no stated duration. Day 30 to 45 for lot close is from brief/STRATEGY.md. Jacob to confirm or add a builder-contract week range: [WEEKS TO BE SET BY JACOB].
- Parcel data line uses categories only. No lot-specific facts are shown. Merge fields belong on the landing page only, not on the static creative.
- Phone (346) 273-1143, jacob@builderconnect.net.

- Revision: the 60,328 figure is the Montgomery County vacant residential lot count from brief/STRATEGY.md. The creative has no merge fields; it names the four parcel data categories only. The on-creative button reads "Call to pick your county" with the phone number.
- Off-palette grays removed; supporting text is white.