DRAFT for Jacob's approval

Postcard B: Absentee Lot Owner

For people who own a vacant lot in Montgomery County and live somewhere else. The front leads with what is being permitted within a mile of their lot. The back explains the lot report and carries the compensation line.

SAMPLE operator note (not customer copy). Every {{field}} is a merge field. Fields from the county appraisal roll and the absentee list: pin, lot_situs, lot_city, lot_acres, owner_name, owner_city, mailing_address, mailing_city, mailing_state, mailing_zip. Fields that are not in the sample file and must come from a separate parcel pull before printing: flood_zone, utilities, nearest_permits_1mi. Also set lot_report_url. Never print a card with an unfilled field. The previews show the raw fields on purpose, so no invented fact appears against a real address.

6x9 (file 9.25 x 6.25 in, landscape)

6x9 front
Front. PDF, 2 pages, front then back
6x9 back
Back, indicia upper right, address block lower right
6x9 front with guides
Front with guides: red = trim, blue dashed = safe margin (0.25 in inside trim)
6x9 back with guides
Back with guides

4x6 (file 6.25 x 4.25 in, landscape)

4x6 front
Front. PDF, 2 pages, front then back
4x6 back
Back
4x6 front with guides
Front with guides
4x6 back with guides
Back with guides

Print spec note

6x94x6
Trim9 x 6 in landscape6 x 4 in landscape
File with bleed9.25 x 6.25 in (0.125 in each edge)6.25 x 4.25 in
Safe margin0.25 in inside trim (0.375 in from file edge)same
Indicia1.9 x 0.95 in, upper right of back1.35 x 0.7 in
Address block3.4 x 1.6 in, lower right, bottom edge about 0.6 in above trim (barcode clear zone)2.65 x 1.15 in, about 0.55 in above trim

Both sizes are laid out landscape with the long edge as width. If the printer wants portrait files, rotate 90 degrees. Confirm indicia size, permit text and barcode clear zone against the printer's template and USPS DMM before release.

Brand colourHexCMYK intent (confirm with printer proof)
Navy#0B1B22C 88 M 70 Y 60 K 65 (Pantone Black 6 C; official build from the Brand Guidelines, total ink 283)
Yellow#FFC000C 0 M 25 Y 100 K 0 (Pantone 116 C)
Blue#0098D4C 100 M 28 Y 0 K 17 (Pantone 2925 C)
Red#AA0623C 20 M 100 Y 90 K 15 (Pantone 1797 C; never a background)

Raster: the logo PNG is 2475 x 2475 px and is placed 1.5 in wide on 6x9 and 1.25 in wide on 4x6 (about 1650 dpi and 1980 dpi); the visible mark, excluding transparent padding, measures about 1.37 in and 1.14 in, above the 1 in minimum, so well over 300 dpi effective. Everything else is vector. Font: Poppins. The PDFs are RGB as exported from Chromium; convert to CMYK (PDF/X-1a) at preflight using the builds above, which are the official builds from the Brand Guidelines. The logo is placed whole, uncropped, with its own clear space.

Files