Operator note. Flood zone, utilities and nearby permits are not in the sample file, so no graphic shows them. Graphics carry only real county figures (60,328 lots, 25,051 owners, 7,800 absentee, 3,587 Houston mailing addresses, 1,103 out of state, 792 permits). Per-lot flood zone, utilities and nearby permits appear as merge fields in the video lower thirds only. County figures (25,051 owners, about 803 starts a year, 3.2%, about 7,800 absentee, about 70 new buyers a month) come from the strategy brief. The construction range is left as [RANGE TO BE SET BY JACOB]. No real owner or address appears in any post. Graphic posts: 1, 2, 3, 7, 11, 12, 14, 18.
4 week posting calendar
Taylor posts everything. Philip films the video posts. Rey and Jeremy supply photos. Five posts a week, Monday to Friday. Week 1 starts when Jacob approves.
| Week | Day | Post | Persona | Platform | Asset owner | Posts |
|---|
| Week 1 | Mon | Post 1 Flood zone first | A | Instagram | Rey photos | Taylor |
| Week 1 | Tue | Post 2 What we pull on your lot | B | Facebook | Taylor creates graphic | Taylor |
| Week 1 | Wed | Post 3 1 in 31 | B | LinkedIn | Taylor creates graphic | Taylor |
| Week 1 | Thu | Post 4 Walk the lot with us | A | Instagram Reels / TikTok | Philip films | Taylor |
| Week 1 | Fri | Post 5 We represent buyers | A | Instagram | Jeremy photos | Taylor |
| Week 2 | Mon | Post 6 Utilities decide the budget | A | Facebook | Rey photos | Taylor |
| Week 2 | Tue | Post 7 Who pays us | B | Facebook | Taylor creates graphic | Taylor |
| Week 2 | Wed | Post 8 Five questions before you call a builder | B | Instagram | Taylor writes | Taylor |
| Week 2 | Thu | Post 9 One-time close or cash draws | B | LinkedIn | Taylor writes | Taylor |
| Week 2 | Fri | Post 10 Lot first, builder second | A | Instagram Reels / TikTok | Philip films | Taylor |
| Week 3 | Mon | Post 11 Do you live on your lot? | B | Facebook | Taylor creates graphic | Taylor |
| Week 3 | Tue | Post 12 What is going up nearby | A | Instagram | Taylor creates graphic | Taylor |
| Week 3 | Wed | Post 13 Walk a finished home | A | Instagram | Jeremy photos | Taylor |
| Week 3 | Thu | Post 14 Weekly new-owner feed | B | Instagram | Taylor creates graphic | Taylor |
| Week 3 | Fri | Post 15 Send us your address | B | Google Business Profile | Taylor writes | Taylor |
| Week 4 | Mon | Post 16 Meet Jacob | A | Facebook | Rey photos | Taylor |
| Week 4 | Tue | Post 17 Lot size and the home | A | Instagram | Philip films | Taylor |
| Week 4 | Wed | Post 18 Do you build homes? | B | Facebook | Taylor creates graphic | Taylor |
| Week 4 | Thu | Post 19 Construction range | A | LinkedIn | Taylor writes | Taylor |
| Week 4 | Fri | Post 20 Call to action | B | Instagram | Taylor writes | Taylor |
Every post
Post 1Persona AInstagramCarousel (4 slides)Parcel dataWeek 1 Mon
Flood zone first
Check the flood zone before you fall for a lot. It decides your insurance, your pad height and sometimes whether a lender says yes.
We pull the county parcel record on every lot we show you: flood zone, utilities, lot size and what is being built nearby. You see it before you drive out.
Looking for land in Montgomery County? Message us the area and the size you want.
The builder pays Builder Connect's fee. Going direct to the builder does not lower your price.
Visual direction. Slide 1 is the graphic (county figures on navy). Slides 2 to 4: Rey or Jeremy photos of a cleared lot, a survey stake and a county map screen. Keep text large, one idea per slide. Asset: Rey.
Post 2Persona BFacebookSingle imageParcel dataWeek 1 Tue
What we pull on your lot
If you own a vacant lot in Montgomery County, here is what we look up before we talk about a builder: flood zone, utilities, lot size and what is being built within a mile.
No competitor hands you that on a first call. We have the county parcel data on every lot.
Send us your address and we will build the report. The builder pays Builder Connect's fee. Going direct to the builder does not lower your price.
Visual direction. Graphic: four-line checklist on navy with yellow ticks. Operator note: fields stay as merge fields until the report is generated. Asset: Taylor.
Post 3Persona BLinkedInSingle imageParcel dataWeek 1 Wed
1 in 31
About 1 in 31 vacant lot owners in Montgomery County builds in a given year.
We checked 792 county permits. That works out to roughly 803 individual-owned lot starts a year, against 25,051 individual lot owners on the roll: a 3.2% annual build rate.
For an owner it means most people who hold a lot are still deciding. If you are one of them, start with a lot report. The builder pays Builder Connect's fee. Going direct to the builder does not lower your price.
Visual direction. Graphic: giant 3.2% in yellow, small line '1 in 31' beneath, source line 'County permit sample, 792 permits'. Asset: Taylor.
Post 4Persona AInstagram Reels / TikTokVideo, 30 to 40 secParcel dataWeek 1 Thu
Walk the lot with us
Thirty seconds on a lot before you buy it. Philip walks the ground while we read the county record: acreage, flood zone, utilities, and what is going up next door.
The record tells you what the ground will not. The walk tells you what the record will not. You need both.
Tell us the area you are looking in. The builder pays Builder Connect's fee. Going direct to the builder does not lower your price.
Visual direction. Philip films handheld, vertical. Open on the lot entrance. Burn in the merge fields as lower thirds: {{lot_size_acres}}, {{flood_zone}}, {{nearest_permits_1mi}}. End card: phone number. Use a lot we have permission to film. Asset: Philip.
Post 5Persona AInstagramSingle imageWeek 1 Fri
We represent buyers
Builder Connect Group represents buyers. We are not a builder and we do not build homes.
We find the land, represent you on the purchase, then match you to the right builder. The builder pays Builder Connect's fee. Going direct to the builder does not lower your price.
The Builder Connect Build Path: Dream it. Find it. Build it. Live it.
Visual direction. Photo by Jeremy of a finished home exterior, no people. Navy band across the bottom with the headline. Logo bottom right on white tile. Asset: Jeremy.
Post 6Persona AFacebookSingle imageParcel dataWeek 2 Mon
Utilities decide the budget
City water, a MUD, or a well and septic: the utility setup on a lot changes what you spend before the first wall goes up.
On a typical lot the connection and septic or well work is priced as a line of its own, [RANGE TO BE SET BY JACOB].
We read the utility record on every parcel so you do not find out after closing. Which county are you shopping in? The builder pays Builder Connect's fee. Going direct to the builder does not lower your price.
Visual direction. Rey photo of a utility pole and meter at a lot edge, or a well head. Headline overlay: 'Utilities first'. Asset: Rey.
Post 7Persona BFacebookSingle imageWeek 2 Tue
Who pays us
The builder pays Builder Connect's fee. Going direct to the builder does not lower your price.
You get a buyer's representative on your side of the table, and we say plainly who pays us.
Questions about how that works? Call (346) 273-1143.
Visual direction. Graphic: two-line statement on navy, yellow rule. Plain, no illustration. Pin this one to the page. Asset: Taylor.
Post 8Persona BInstagramCarousel (5 slides)Week 2 Wed
Five questions before you call a builder
Own a lot and have not built? Answer these five before you call a builder.
1. Do you know your flood zone?
2. Is there water and sewer, or a well and septic?
3. How will you pay for construction?
4. What size home fits the lot and the setbacks?
5. Who is on your side of the table?
We can walk you through all five. The builder pays Builder Connect's fee. Going direct to the builder does not lower your price.
Visual direction. One question per slide, big numerals in yellow on navy. Slide 6 is a call to action with phone number. Asset: Taylor.
Post 9Persona BLinkedInText postWeek 2 Thu
One-time close or cash draws
Your loan type changes how your build runs. A one-time close loan locks the construction and the permanent loan together at closing. A cash draw build is paid in stages as work is done.
Which one you choose affects the builder you can use and the paperwork you sign. Ask your lender which options they offer on a lot you already own.
We are not your lender or your attorney. We represent you with the builder. The builder pays Builder Connect's fee. Going direct to the builder does not lower your price.
Visual direction. No image needed. If one is wanted, a Rey photo of a framed home mid build. Asset: Taylor.
Post 10Persona AInstagram Reels / TikTokVideo, 40 secWeek 2 Fri
Lot first, builder second
Land plus build means two decisions in the right order. Lot first, builder second.
Pick the lot before you pick the builder and you know the flood zone, the utilities and the slab before anyone quotes a number.
We represent you on both. The builder pays Builder Connect's fee. Going direct to the builder does not lower your price.
Visual direction. Philip: two shots, split screen. Left a bare lot, right a framed home. Voice over by Jacob. No music with lyrics. Asset: Philip.
Post 11Persona BFacebookSingle imageParcel dataWeek 3 Mon
Do you live on your lot?
About 7,800 Montgomery County lot owners do not live on the lot. Many hold land in Conroe, Willis, Magnolia or Montgomery while living in Houston, Spring or out of state.
If that is you, you can plan a build from wherever you are. We represent you with the builder and handle the local legwork.
Send us the address. The builder pays Builder Connect's fee. Going direct to the builder does not lower your price.
Visual direction. Graphic: big '7,800' in yellow, county outline not required. Asset: Taylor.
Post 12Persona AInstagramSingle imageParcel dataWeek 3 Tue
What is going up nearby
Before you buy a lot, look at what is going up around it. We pull permits within one mile of every parcel we show.
A row of new builds tells you utilities are close and builders are working the area. An empty mile tells you something else. Both are fine to know.
Tell us the area you want. The builder pays Builder Connect's fee. Going direct to the builder does not lower your price.
Visual direction. Graphic: ring-of-radius motif on navy, one-mile caption. Asset: Taylor.
Post 13Persona AInstagramReel from photosWeek 3 Wed
Walk a finished home
Walking a finished home? Here is what to check besides the paint: the slab edges, the grading, the drainage on the lot, the attic access and the panel.
We stand on your side of the walkthrough. A builder you are matched with still has to earn your approval. The builder pays Builder Connect's fee. Going direct to the builder does not lower your price.
Visual direction. Rey and Jeremy shoot a finished home with slow pans of the details named. Add a text overlay per detail. Asset: Jeremy.
Post 14Persona BInstagramSingle imageParcel dataWeek 3 Thu
Weekly new-owner feed
About 70 people a month buy a vacant lot in Montgomery County. Most have not picked a builder.
We watch the county record every week. If you just closed on a lot, we may reach out with a short feasibility conversation, no obligation.
Questions: (346) 273-1143. The builder pays Builder Connect's fee. Going direct to the builder does not lower your price.
Visual direction. Graphic: '~70 a month' in yellow, small line 'new lot buyers, Montgomery County'. Asset: Taylor.
Post 15Persona BGoogle Business ProfileUpdate postWeek 3 Fri
Send us your address
Own a lot in Montgomery County? Send us the address and we will return a lot report with flood zone, utilities, lot size and nearby permits. The report costs you nothing. The builder pays Builder Connect's fee. Going direct to the builder does not lower your price.
Call (346) 273-1143 or email jacob@builderconnect.net.
Visual direction. Square photo by Rey of a lot with a for-sale sign removed. CTA button: Call now. Asset: Taylor.
Post 16Persona AFacebookSingle imageWeek 4 Mon
Meet Jacob
Jacob Dow is the licensed agent behind Builder Connect Group. He represents buyers who want land, a builder and a plan, in that order.
Call (346) 273-1143 or email jacob@builderconnect.net.
The builder pays Builder Connect's fee. Going direct to the builder does not lower your price.
Visual direction. Rey or Jeremy portrait of Jacob on a job site or lot, natural light, no props. Logo small, bottom right. Asset: Rey.
Post 17Persona AInstagramSingle imageParcel dataWeek 4 Tue
Lot size and the home
An acre buys privacy and costs you utility runs. A quarter acre keeps costs down and your neighbors close.
We pull lot size from the county record and tell you what fits once setbacks are counted. Ask us about any lot you are considering. The builder pays Builder Connect's fee. Going direct to the builder does not lower your price.
Visual direction. Aerial or drone shot by Philip of two lots side by side, an acre and a quarter acre, with measurement lines. Asset: Philip.
Post 18Persona BFacebookSingle imageWeek 4 Wed
Do you build homes?
No. Builder Connect Group represents buyers. We do not build homes and we are not a builder.
We match you to the right builder for your lot and your budget. The builder pays Builder Connect's fee. Going direct to the builder does not lower your price.
Visual direction. Graphic: question in yellow, answer in white on navy, logo bottom right. Asset: Taylor.
Post 19Persona ALinkedInText postWeek 4 Thu
Construction range
What does it cost to build in Montgomery County? Our range is [RANGE TO BE SET BY JACOB] and it moves with the lot, the utilities and the plan.
We do not quote one number for everything. We give you a range after we have seen the lot. The builder pays Builder Connect's fee. Going direct to the builder does not lower your price.
Visual direction. No image needed. If wanted, plain navy card with the range placeholder swapped for the real figure once Jacob sets it. Asset: Taylor.
Post 20Persona BInstagramSingle imageWeek 4 Fri
Call to action
Own a lot in Conroe, Willis, Magnolia, Montgomery or Spring? Get a lot report, then decide.
Call (346) 273-1143 or email jacob@builderconnect.net.
The builder pays Builder Connect's fee. Going direct to the builder does not lower your price.
The Builder Connect Build Path: Dream it. Find it. Build it. Live it.
Visual direction. Closing card: yellow background with navy text, logo bottom right, phone number large. Asset: Taylor.
