BOYL nurture, emails 4 to 10: one sequence for Montgomery County lot owners
Seven emails over 38 days take a lot owner from "what will it cost" to "here is my move-in month", each opening with the answer and each carrying fields from the county record on their lot. DRAFT for Jacob's approval.
Assumptions. Emails 1 to 3 are built separately and go on days 0, 2 and 4 or similar, so day counts here start at Day 7 and are counted from entry into the sequence. Anyone who replies, books a call, or is tagged as represented elsewhere exits the sequence. Construction cost stays [RANGE TO BE SET BY JACOB]. Week ranges in email 10 need Jacob's confirmation.
Schedule
| # | Send | Subject | Topic | One ask | Merge fields |
|---|---|---|---|---|---|
| 4 | Day 7 | Your {{acres}} acres at {{lot_address}}: what it costs to build, and what sits outside the number | Cost to build | Reply with your plan or square footage | first_name, lot_address, acres, flood_zone, utilities_on_record |
| 5 | Day 12 | {{lot_address}} is {{flood_zone}} with {{road_frontage_type}} frontage: your site work, line by line | Site work | Ask for site work as its own line in every bid | first_name, lot_address, acres, flood_zone, road_frontage_type |
| 6 | Day 17 | You already own {{acres}} acres at {{lot_address}}: one-time close or draws | Financing | Offer a lender introduction | first_name, lot_address, acres, lender_status |
| 7 | Day 22 | County record for {{lot_address}}: {{mud_district}}, and what that adds to your tax bill | MUD explainer | Check the tax statement for a MUD line | first_name, lot_address, mud_district, utilities_on_record |
| 8 | Day 27 | {{acres}} acres, {{utilities_on_record}}: septic on {{lot_address}} and the county permit | Septic explainer | Order a soil evaluation before finalizing plans | first_name, lot_address, acres, utilities_on_record |
| 9 | Day 32 | {{nearest_permits_1mi}} permits pulled within a mile of {{lot_address}}: who to price your plan with | Builder selection | Ask for a match with builders who work in your area | first_name, lot_address, nearest_permits_1mi |
| 10 | Day 38 | {{flood_zone}} lot, {{loan_type}} loan: your weeks from first call to move-in at {{lot_address}} | Timeline in weeks | Book a 20 minute call to plan your weeks | first_name, lot_address, flood_zone, loan_type |
Compensation line carried in every email: Builder Connect Group represents you, the buyer. The builder pays Builder Connect's fee, and going direct to the builder does not lower your price.